Empowering global majority communities through art: Introducing our CIC.

Since our launch, we’ve strived to support entrepreneurs and SMEs by removing some of the barriers to effective SEO marketing. In our opinion, innovators should have access to the marketing tools they need, no matter their budget or team size. Building on our mission to champion creativity, innovation and underrepresented voices, today we’re thrilled to unveil the next chapter in our story, the launch of Alpha Artistry World C.I.C.

CIC mission and purpose

Creativity and innovation is a big part of the Alpha Artistry way and with our Community Interest Company (C.I.C) , our work helps global majority communities and young people unlock their creative potential, through access to high-quality creative workshops and programmes. Our long-term mission is to make the arts not only more accessible but also reflective of the diverse society we live in. Through our initiatives we aim to foster a more equitable arts landscape, where every artist has a platform and every story is celebrated.

What is Global majority?

"Global majority" is a term used to describe people of Black, Asian, Brown, mixed heritage and Indigenous groups who make up approximately 85% of the world's population. In recent years it's usage has intended to replace outdated terms like "ethnic minority" or "BAME" (Black, Asian, and Minority Ethnic). 

Tackling lack of diversity in UK Art scene at the root

Like all great art, we address the pressing issues of today. Number one being that, ethnic minorities and young artists are still underrepresented, from the entry-level positions all the way to leadership roles in the arts. According to The Arts Council England, in 2021 and 2022, only 15% of the creative workforce were from Black, Asian and ethnically diverse backgrounds. We're committed to tackling this issue at the root by creating artistic and cultural experiences that break down the barriers of diversity and representation.

Everyone should have the opportunity to share their stories through art. When people from all walks of life get to create and experience art, it gives people from all walks of life opportunities to see and be seen, fostering a sense of belonging. - Sharyh Murray, Founder  

As we embark on this exciting new chapter, we're more committed than ever to supporting the next generation of innovators and creatives. The digital launch of our CIC marks not only our expansion, but our core values at play. We invite you to join us in striving for a more inclusive arts landscape where every story is celebrated.